changing the culture around drinking

Rebel Rabbit High Seltzer doesn’t think drinking should just mean alcohol. Their mission is to provide a better way to booze. Backed by the passion to explore innovative solutions to substance abuse, their seltzer was created for anyone looking to cut back on alcohol and its health implications while still having fun, connecting with friends, and drinking socially.

My team was tasked with creating a brand for the seltzer that captured this movement. We worked to create a visual system that allowed Rebel Rabbit to align themselves in a market where THC products are often too clinical or too outrageous. Rebel Rabbit wanted to remain knowledgeable, approachable, supportive, and well, a little rebellious. This included crafting the packaging/label design, creating an engaging social media campaign, and executing point of sale materials.

Project for LemonGrenade Creative